World Sports Istanbul’24, the first of which was held between 10-13 January 2024, is a unique organization that has become the most popular trade fair in the sports world and brings together the power of the sports foods, sports equipment and fitness & wellness industry directly with buyers, where world-famous brands exhibit the latest trending innovative products. Turkey’s most comprehensive trade fair in its field, World Sports Istanbul held on 11.000 sqm area. Featuring prominent global industrial brands, WSI ’24 welcomed a record-breaking number of 11.627 visitors from over 30 countries of which 1.017 were international and 10.610 domestic. Besides European countries, visitors from the Far East, Africa Regions and in particular the USA, Germany, England, Russia, and Canada showed a keen interest in World Sports Istanbul.